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soulfully strategic: a guide Guide to Making
Confident Decisions That Feel Right

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Soulfully Strategic:
A Guide to Making Confident Decisions That Feel Right

about

soul


heart


purpose


Vision

soul


heart


purpose


Vision


soul


heart


purpose


Vision


soul


heart


purpose


Vision

Because there comes a point when staying the same no longer feels like safety.
It starts to feel like self-abandonment.
The discomfort grows. The inner tug gets harder to ignore.
And somewhere within, you know something needs to change.

You might find yourself here:

It’s been a dance of unlearning what isn’t mine to carry, dismantling limiting stories, and taking a stand for my dreams. Not always neat. Rarely linear. But through the rhythm of intuition and decision, I learned how to use my power to orient my life around what I truly value, how I want to serve, and who I want to be when it’s all said and done.

That shift… it’s how I transform my time, energy, and focus to fulfill my dreams, instead of reinforcing my limitations. And a big part of my dream? It’s the desire to support others as they navigate their transitions and grow as conscious creators.

I know what it feels like to crave something deeper than outward success, to feel confined by expectations, and unsure how to return to what’s real. I've walked the path of realignment, shedding what felt inauthentic and soul-crushing; choosing not to dim my inner light or outer impact because of fear, doubt, or uncertainty.

Purpose Activist.

Transformation Catalyst.

Guardian of Visions.

GIAVANNA CERRA

chief dreamer

You’re standing at a crossroads.

You’re standing at a crossroads.

You’re standing at a crossroads.

Pulled between what’s familiar and what’s calling, you feel the tension of choosing. Either path could change everything, and neither feels entirely clear. You’ve spent time here - weighing, wondering, waiting for a sign strong enough to move. But the longer you stay, the heavier it becomes to hold both of them.

You have a vision, but you’re hesitating.

You have a vision, but you’re hesitating.

You have a vision, but you’re hesitating.

You care deeply. You want it to unfold. But you’re caught in the loop that says you need to know more, do more, BE more before you begin. So you try to close the gap between who you are and who you think you need to be. You polish the plan. You search for certainty. But the longer you wait, the more belief begins to erode, and the quieter your vision becomes.

You’ve lost clarity.

You’ve lost clarity.

You’ve lost clarity.

You’ve been carrying a lot. And it’s hard to hear yourself, let alone trust what you hear. Still, something wants to shift, or maybe, something already has. A job, a relationship, a location, even your sense of identity. And, what’s next for you? It hasn’t quite formed yet either. You’re on the edge of change, and the fog is thick. You know you can’t go back, but you’re not sure how to move forward.

If I am meeting you in a place like this... know this
what you’ve been living doesn’t have to be the whole story. 

The way forward begins >within<. 

And while it’s your journey to lead, you don’t have to walk it alone.

get support

Pets are Soulmates

Laughter on Every Agenda

Healing is a Productivity Strategy

Emotions are Data

Rainbows are Nature's Pep Talk

Creativity, Not Conformity

Some things I hold true - about work, life, and everything in between:

what i believe in

I reached a crossroads: I could continue down the path I knew (and invested in), or reimagine what was possible (and actually go for it). 

I decided it wasn’t too late for me. I’d rather know that I chose awareness, courage, and love over limitations, compromises, and current conditions.

In choosing that path, I reclaimed everything my life had prepared me for: my natural gifts, refined skills, lived experience, and a soul-deep desire to live on purpose.

That choice became the foundation of Verto Vita Transformational Enterprises, a name derived from the Latin words “Verto” (meaning “to transform”) and “Vita” (meaning “life”). 

It brings together everything I’ve lived, everything I’ve learned, and everything I now offer to those standing on the edge of their own next chapter. 

That calling shaped a 25-year career in Organizational Psychology and People Strategy, where I led transitions, elevated culture, built high-performing teams, worked as an executive coach, and produced award-winning leadership programs at some of the top-ranked workplaces in the U.S. 

My most powerful takeaway after 25 years in the field? Titles, metrics, or milestones can mark progress, but they don’t guarantee fulfillment.

I worked with people at the top of their fields, surrounded by accolades, influence, and bonuses, quietly wondering why it didn’t feel like enough, and what else they would love to be doing instead.

As I witnessed this truth land for the organizations and leaders I supported, something stirred within me, too. What began as a whisper from a long-abandoned dream became a knowing I could no longer ignore.

I’ve always been drawn to the moments that change us.
The pivots, the questions, the quiet inner nudges that signal we’re meant for something more.

…and more.

It’s truly a long and wonderfully weird list.

What can I say? #7 life path energy. 

And yes, my bookshelves are overflowing. 😉

The deeper reason? 

>> I follow my fascinations because every insight brings a new angle, a deeper layer, a clearer glimpse of Truth.
I love delving into specialized knowledge across a broad range of topics.

Some of my certifications and advanced training include: 

  • Life Mastery Consulting
  • Intuitive Life Coaching
  • Emotional Intelligence / EQ-i and EQ 360
  • Gallup Strengths Coaching
  • Adult ADHD Specialist
  • Grief Counseling Specialist
  • Quantum Human Design
  • Assessments: Enneagram, MBTI, DISC

I approach transformation from multiple angles… blending research, intuition, and a deep passion for awakening consciousness and inspiring soul-aligned living. My studies span everything from metaphysics, art, music, business, neuroscience, AI, digital rituals, manifestation, and, of course, choose-your-own-adventure books.

Degrees (and student loans) - part of my experience. I have a Bachelor's in Business and a Master's in HR. 

Nerd alert: Credentials and curiosities ahead. 👇

My friends always ask me:

Self-awareness + personal growth 🌳
Date nights with my match made in heaven 💗
Playing my 432 hz tongue drum 🥁

I make time for:

My aura lamp and EMF cone ⚡

What's always on my desk:

A cozy blanket and doggy cuddles 🐕

Self-care is:

ADHD hyperfocus sessions 😶‍🌫️
  // A space where creativity flows and time doesn’t exist

What's hard to say 'no' to:

Antique and vintage finds that feel magical (one of my favs is a grandfather clock with angelic chimes)  🗝️ 🕰️

Take my money:

Do you have a tool for… 🧰
Where did you buy that cool gadget?  😎
What’s that song on your playlist?  👩🏼‍🎤

Rainbow Brite 🌈 Her message: find your color and share your light. ✨

My lightworker inspo:

The mysteries of the universe and piecing it all together in a game I call “Truth and Tales” 🧩 🧐





Fascinated with:

curious details

— Giavanna Cerra